About the Awards
MPA in Innovation - The best grassroots startup innovation chosen by their peers in partnership with MobileMonday
The MobileMonday chapters will vote for their local most innovative startup. An international jury of the most recognized mobile industry experts will select the 20 finalists from all the local chapter nominees to pitch at the event in Barcelona in front of investors, operators, media companies, peer entrepreneurs, and press and influential bloggers.
MPA in Marketing - The best startup in Mobile Marketing in partnership with the Mobile Marketing Association which will grant the winner:
- a free one year Regional (European) membership of the MMA valued at $2,500
- a speaking slot at a Mobile Marketing Forum in Europe during 2010
- some consulting free of charge from a global board member of the MMA (exact nature to be confirmed)
- a feature on the MMA website where including the post of a case study of the winner's work
MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.
MPA in Entertainment - The best startup in Mobile Entertainment in partnership with the Mobile Entertainment Forum
With global headquarters in London, a Hollywood-based Americas secretariat, an Asian chapter in Singapore and the newly expanded
EMEA branch, MEF's network of members represents a veritable 'Who's Who' of mobile entertainment businesses and entrepreneurs. For
more information and a full list of members please visit:
www.m-e-f.org.
MPA in User Experience - The best startup in Mobile User Experience in partnership with MEX. The winner will receive:
- A free pass to attend the MEX Mobile User Experience Conference in London in May 2010. Valued at GBP 1499, the delegate pass provides an opportunity to work alongside 100 of the industry's leading user experience strategists as they define the mobile UX agenda through 2 days of co-operative working.
We do this in 3 ways:
- Organising the twice yearly MEX conference to bring together 100 of the brightest minds in user experience for two days of learning from each other and creating new ideas
- Publishing a research newsletter exploring the cutting edge of user experience
- Consulting directly with companies on how to enhance their customers' experience
- The best startup using mobile for social change in partnership with MobileActive.org
MobileActive.org helps organizations make use of the most ubiquitous communications technology in the world with data, tools, and how-to resources; maintains a network of practitioners and technologists in a supportive community of practice; and highlights and explores the many innovative campaigns and projects using mobile tech for social impact around the world.
We are committed to increasing the effectiveness of NGOs around the world who recognize that the 4.5 billion mobile phones provide unprecedented opportunities for organizing, communications, and service and information delivery.
We work together to create the resources NGOs need to effectively use mobile phones in their work: locally relevant content and services, support and learning opportunities, and networks that help MobileActives connect to each other. With these things on hand, tens of thousands of NGOs will be in a better position to enrich and serve their communities.
MPA in Female Entrepreneurship - The best woman-lead mobile startup in partnership with Women 2.0 and the Women in Mobile Data Association
Women 2.0 is headquartered in San Francisco.
The Women in Mobile Data Association is a global group of women who work in the mobile data industry and meet from time to time, usually in London, but also in Barcelona during Mobile World Congress in February and from time to time in other parts of Europe and in the US. The aims of the organisation are to improve and promote mobile content services and applications for women and other underserved markets, learn from each other about this business and provide networking and mutual support for each other. Men are welcome to join the conversation too and are welcome at our meetings as long as they are accompanied by a female friend or colleague.
Women in Mobile Data Association is open to men and women interested in:
- Improve & promote mobile content for women & other underserved markets
- Learn from each other about this business
- Help each other
To join the group, please contact us through LinkedIn or facebook or contact Sapna Malhotra.









